Available now
Available now
Available now
Coming soon
Coming soon
Coming soonCustomers
Who are my customers, and who's slipping away?
Customers grouped into one-time, repeat and lapsed, with each person's normal buying rhythm and how late they are.
Grow with the customers you already have. Know who's ready to buy next.
Awarely connects to Stripe, Square and Cash App, finds your best customers and the products they come back for, and gives you a short list of who to reach out to each week.
14-day free trial when your account opens
Read-only access
Cancel anytime
Connect the platforms you already use to get paid.
Ask Awarely
What would you ask your business?
Like having an analyst on staff. Ask in plain English and get the answer, the reason behind it, and what to do next.
Ask AwarelyThornwood & Co. · Sample
Customers, products, prices, fees, refunds, slow months. Try typing your own question. Answers shown use a sample business.
Put it to work
Make Monday mean something.
Every Monday, Awarely reviews your sales and hands you a growth plan: who to email, who to text, and why. You and your team spend more time on the work that grows and improves the business.
Your growth plan for this week
Recommended by Awarely from 5,620 transactions4 actions · 50 customers0 of 4 started
Send a thank-you offer to your top 10 customers
Remind 23 customers who are due to reorder this week
Invite 14 lapsed regulars back with a returning-customer offer
Check in personally with 3 high-value customers
Inside the engine
Know your numbers.
Awarely brings sales from every connected account into one view and works out the numbers that decide whether you grow, like true net revenue, repeat rate and customer lifetime value. Each one is explained in plain English.
Products
What sells, and what actually earns?
See which products bring people back, which earn the most per order, and the combinations behind your biggest orders.
Screens show a sample business
Sound familiar?
Each platform only sees its own sales. Awarely puts them together.
Most owners don't see the gaps until tax season.
“I know my regulars are out there. I just couldn't tell you who they are or when they last bought.”
“My sales are in Stripe, my customer list is somewhere else, and my books are in QuickBooks.”
“By the time I see the numbers, the month is over and it's too late to do anything about it.”
“Money goes back out in refunds and I have no idea why.”
StripeOnline orders
SquareIn-person sales
QuickBooksInvoices and books
ShopifyOnline store
One view of every customerSample data
Repeat185
One-time4
Lapsed14
What to do next
Every finding comes with the dollars at stake and a next step.
You don't need to know what to look for. Awarely flags these on its own and ranks them by dollar impact, and they update as your data changes.
Refund leakage
When refunds are one of your biggest costs, and which transactions are behind them.
Find the repeat reasons and fix them.
Lapsed best customers
Your highest-spending repeat customers who haven't ordered in 30+ days, by name.
Send a personal win-back offer.
What sells vs. what earns
The items ordered most often next to the items that bring in the most per order.
Feature your top earners and pair popular items with them.
Bundle opportunities
The product combinations behind your largest orders.
Create bundles and cross-sell to raise order size.
Processing fee drag
Your true fee rate and which payment methods cost the most.
Negotiate rates, starting with the costliest method.
Customer concentration
How much of your revenue depends on your top customers.
Protect key relationships and grow the rest of your base.
Channel and subscription mix
Which sales channels and subscription plans drive revenue.
Put more behind what's working.
Cash timing
How long payouts take to reach your account.
Plan cash flow with confidence.
How it works
Set up in minutes.
Connect your accounts
Link Stripe, Square or Cash App with read-only access. Awarely can't move money or change anything in your accounts.
Awarely combines your data
Sales, customers, products, fees, refunds and disputes from every source come together in one view.
See your next steps
Recommendations are ranked by dollar impact, so you know what to do first.
Ask anything, anytime
Ask Awarely questions in plain English. Buying patterns and lapse alerts sharpen with every month of data.
Your next sale is probably someone who has already bought from you.
$50,000
In one recent case, a $50,000 sale came from a client's existing spreadsheet.
Built around repeat business
You'll enjoy working with Awarely if…
Repeat buyers keep your business going.
You sell products people use up, memberships that renew, or services they need again.
You run the business and the marketing.
You have little time left to make sense of the numbers.
You want to know your most valuable customers.
You need a clearer view of who comes back and where to focus.
Regular customers are going quiet.
Repeat sales have slowed, and you want to know who is worth reaching out to.
Your sales live in different places.
Connecting the dots across platforms takes time you could spend with customers.
You want a next step with every finding.
You want to know who to contact and why, so the numbers turn into action.
Pricing
Start with 14 days free.
Most owners guess, spend weekends in spreadsheets, or pay a consultant to find this. Awarely does the analysis for a fraction of the cost.
Every feature is included in one plan. Your 14-day free trial starts when your account opens. After that, choose monthly or annual billing and cancel anytime.
Awarely Growth Engine
$39/ month
Billed annually at $468
- Insights dashboard
- Customer breakdown
- Revenue & growth
- Payments & fee tracking
- Product insights
- Refund & dispute monitoring
- Ask Awarely assistant
- Every connected platform
Cancel anytime.
Your data
Your business data stays in your control.
Read-only accessAwarely can't move money, start transactions or change anything in your accounts.
Never sold or used for adsYour data and your customers' data are never sold or used for advertising.
Encrypted in transit and at restEach business's data is kept separate and protected while it moves and while it's stored.
AI analysis uses only your dataAnswers come from your own account. Contact details and credentials are removed first.
Delete anytimeDisconnect a source or close your account whenever you like. Deleted data is gone from Awarely immediately and permanently erased within 30 days.
Export your dataDownload your customer data whenever you need it.
FAQ
Questions owners ask
What does Awarely show me?
Awarely combines your sales data into one view of revenue, customers, products, fees and refunds, then recommends what to do next and how much money is at stake.
Which platforms can I connect?
Stripe, Square and Cash App today. PayPal, QuickBooks and Shopify are coming soon.
When can I start?
We're opening accounts in small groups. Request early access and we'll email you when yours is ready.
How does the free trial work?
Your 14 days of full access start when your account opens. After that, choose monthly or annual billing. You can cancel anytime, and cancellation takes effect at the end of your billing period.
Can I ask questions about my business?
Yes. Ask Awarely answers in plain English using your own account's data, and tells you why the numbers look the way they do.
Which AI does Awarely use?
Ask Awarely and the deeper analysis run on AI models from Anthropic. When you request an analysis, the relevant business data from your account is shared with Anthropic for that purpose, after contact details and credentials are removed. Customer names and business details may still be included. Analysis only ever uses your own account's data.
Does my team need to analyze the numbers?
No. The weekly follow-up list gives staff the customers to contact and the reason for each one.
Should I treat recommendations as financial advice?
Recommendations are based on your data and are there to inform your decisions. For financial, tax, legal or accounting advice, talk with your accountant or advisor.
Can I disconnect or take my data with me?
Yes. You can disconnect a source, export your customer data, or close your account at any time. Deleted data is permanently removed within 30 days.
Your next step